What do you think about when you hear the word ‘design’? There seem to be an infinite number of definitions, and in my experience, those definitions are usually offered up with a shrug that suggests “of course, the one definition we unanimously agreed upon”. One I heard a lot as a student was ‘art but with clients’, which to me always rang as wholly false. Another was ‘thinking made visible’, which I can kind of get on board with, but doesn’t exactly fit design specifically (after all, wasn’t it first said that ‘good writing is thinking made visible’?). My least favourite has always been ‘problem solving’, because after all, isn’t every profession based around solving problems? I’ve heard increasing numbers of people quote Steve Jobs in saying that design is how something works, which halts the gears in my head. It feels right, but it only feels right. Because design, as I know it, isn’t necessarily how something works, as much as why or what.