Though it can be used for many things, I believe design should shift culture. Design can be used to sell products. Or to increase conversion rates. Or to persuade an audience. Or to make something easier to use.
But the field of design should be more than that. I grew up looking with wonder at a visual landscape of graphic design, illustration, and video that confused, absorbed, and fascinated me. It’s important to me that I honour the way I was made to feel by that the designers who preceded me. Some say that design matters because it’s not just how something looks, but the way the world looks matters immensely. If that’s something you believe in too, I’d love to talk to you.