What do you see?

I believe that design is meant to shift culture. It can be used for many things. Design can be used to sell products. Or to increase conversion rates. Or to persuade an audience. Or to make something easier to use.

But that’s not why I became a designer. I grew up looking with naive wonder at a visual landscape of graphic design, illustration, and video that confused, absorbed, and fascinated me. It’s important to me that I honour the feelings & experiences that the designers of those visuals left me with. I’ve heard some say that design matters because it’s not just how something looks, but the way the world looks matters more to me than anything. If that’s something you care about too, I’d love to talk to you.